Leadership Through Messaging

It starts with buy-in. You and your team have just been dropped into the Pacific Ocean. They are looking to you for leadership and vision. They need to know that someone has a plan and things are going to be ok. Achieving goals truly consistent with vision is a very real challenge. It takes repetition,…

Discover, Explore, Validate

In an age of ever-increasing products, services, and competition it is not only important to stand out, but to properly convert buyers into customers. Whether in-person, on the web, or on the phone, there exists a basic structure by which a buyer will learn about your product or service and become a customer. Discover Buyers…